Keyword Rich Websites

When creating an SEO (search engine optimization) website, keywords and key phrases are one of the most important aspects to creating a web page. The keywords are what the web crawlers look for when searching for a site, and proper usage will earn your site high ranking in the search engine results.



Although keywords are the most important component to any SEO website, it is the one that is most often neglected. Without targeted keywords, your website will never be found… no matter how beautiful your site may be.



Here are some factors to keep in mind when choosing rich keywords to have your website optimized for the search engines:



1. Target audience

-Who will your target audience be? Think about the customers you will be targeting and use specific key phrases rather than vague keywords. For example, if your target audience are Gibson guitar fanatics and you use the keyword "guitar", when the user Googles "guitar", a list of 165,000,000 results will be found. However, when a user Googles "Gibson guitars", only 734,000 results will be found.



It is far more difficult to compete with 165,000,000 competitors as opposed to only 734,000 competitors. Use specific, targeted keywords.



2. Make a list

-Write down a few words and phrases that you think your target audience might search for when they are looking for a site like yours. Make sure these words relate to your product or service. If you are unsure of which keywords to use, Google a competitor’s website, click on a listing located on the first page of the results found, then right click on the landing page. When the menu opens, click on View Source and the web page will open revealing the HTML codes and META tag listing the keywords and key phrases.



There are tools available to aid you in selecting your keywords, such as the Google Keyword Tool. This tool will generate keywords relative to your website and it will give you statistics on the search count and advertiser competition as well.



3. Content

-Think about the content that you will be creating for your site and how you will incorporate keywords and key phrases into the content. More importantly use the keyword or phrase within the headlines of your content for search engine purposes. [Note: Keep the headlines interesting so that as readers scan through the pages, they will be drawn to read the content.]



4. Using your keywords

-Your keywords need to be strategically used throughout each web page of your site. Too many keywords on one page will tip off the search engine that you are spamming. Place your keywords in the Title tag as a search engine scans a page from top to bottom and the keyword/phrase is the first item they will see and use as a result for a query.





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